Job Description

Marketing & Brand Manager Torrance, CA $65k-$75k +bonus

Company Overview

We are a leading healthcare management organization committed to providing exceptional care and services to our patients. We operate a network of state-of-the-art clinics and ambulatory surgery centers dedicated to delivering high-quality outpatient and surgical care in a patient-centered environment.

Summary

The Marketing & Brand Manager is a dynamic and creative individual who will drive the growth of our organization through innovative marketing strategies. The Manager will be instrumental in promoting our mission and services, expanding our client base, and fostering valuable partnerships within the community. This role works in concert with the Events Coordinator and reports directly to the COO.

Responsibilities

Advertising Management

• Develop and manage online and traditional advertising campaigns within budget. (Facebook, Google, Groupon, etc.)
• Identify new advertising opportunities for brand growth.
• Develop and implement effective marketing campaigns and promotions to attract new patients to Company entities.
• Develop compelling and creative marketing content, including promotional materials, website content, and blog posts, to engage and inform our target audience.
• Create and maintain campaigns through Athena EMR’s outreach functions.
• Implement and maintain a CRM database of important clients and businesses.

Data and Metrics Management

• Collect and analyze data from advertising campaigns.
• Measure and report the success and ROI of campaigns to management and staff.

Social Media Management

• Create and post daily creative content on social media platforms.
• Use all forms of social media to improve brand awareness and brand identity.
• Engage with the audience and respond to inquiries.

Website Management

• Maintain and update the company website.
• Ensure the website is user-friendly and optimized for search engines.

Search Engine Optimization (SEO)

• Implement SEO strategies to improve website ranking.
• Monitor SEO metrics and adjust strategies as needed.
• Manage Patient Review websites like Yelp and Google Reviews, including their metrics.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
• Proven experience in marketing, preferably within the healthcare or related industry.
• Strong understanding of digital marketing strategies, social media platforms, and SEO best practices.
• Proficiency in marketing analytics tools to measure and optimize campaign performance.
• Excellent communication and interpersonal skills to represent the company professionally at events and engage with potential clients.
• Demonstrated ability to generate new leads and drive customer acquisition.
• Budget management skills to effectively allocate resources and maximize ROI.
• Creative mindset with the ability to develop engaging marketing content.
• Strong networking and relationship-building skills to foster partnerships with personal injury firms and community partners.
• Proactive, results-driven, and able to work both independently and collaboratively.

Role Key Performance Indicators (KPIs)

• ROI from advertising campaigns
• Growth in social media engagement and followers
• Increase in website traffic and search engine ranking
• Number of new patient appointments through online channels

We offer competitive compensation and benefits packages, a supportive work environment, and opportunities for professional growth.

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