Job Description

The Director of Digital Strategy & Marketing will be a key leader driving the execution and growth of our digital initiatives. This role is focused on turning strategy into measurable results by scaling high-performing programs, refining digital experiences, and building the internal capabilities to fuel long-term success.

We are seeking a dynamic leader who thrives at the intersection of strategy and execution—someone who can build scalable systems, inspire high-performing teams, and deliver digital programs that accelerate growth across multiple online marketplaces.

Key Responsibilities

Execution & Optimization

• Lead the rollout and optimization of digital marketing strategies, with a focus on SEO and SEM programs across Amazon, Walmart, and Target marketplaces.
• Drive product detail page (PDP) enhancements to improve visibility, click-through rates, and conversions.
• Establish repeatable frameworks for keyword research, ad targeting, bid management, and conversion optimization.
• Monitor performance and implement real-time optimizations to maximize ROI.

Capability Building

• Build and lead a high-performing digital marketing team with clear goals, KPIs, and career development paths.
• Create in-house processes, templates, and playbooks that enable speed, consistency, and scalability.
• Implement marketing tools and technologies that strengthen analytics, reporting, and automation.
• Mentor team members to elevate expertise in SEO, SEM, and marketplace optimization.
• Strengthen cross-functional collaboration with creative, merchandising, and sales teams to ensure alignment and efficiency.

Measurement & Continuous Improvement

• Develop and maintain dashboards in Excel, Power BI, and other platforms to track KPIs and campaign performance.
• Leverage advanced analytics and testing frameworks (A/B, multivariate) to refine strategies and boost conversion rates.
• Provide regular reporting and insights to leadership on growth performance, ROI, and new opportunities.
• Stay ahead of digital trends, algorithm changes, and competitor strategies to maintain a strong competitive edge.

Qualifications

• 8+ years of progressive experience in digital marketing, with expertise in SEO, SEM, and marketplace content optimization.
• Demonstrated success in scaling digital programs that deliver measurable business growth.
• Proven track record in PDP optimization and driving marketplace conversion improvements.
• Experience building and managing high-performing marketing teams.
• Proficiency in Excel and Power BI; comfort with additional analytics and marketing tech platforms.
• Strong project management skills and ability to execute cross-functional initiatives on time and on budget.
• Bachelor’s degree in Marketing, Business, or related field.

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